Pride at the Heart of Nursing in Dudley and Walsall – 13/05/11

Mental health nurses in Dudley and Walsall have marked Nurses’ Day by launching an initiative to emphasise PRIDE at the heart of nursing in the boroughs.

The PRIDE initiative has been introduced by Dudley and Walsall Mental Health Partnership NHS Trust as a way of recognising and valuing the key role played by nurses every day in offering high quality services.

PRIDE stands for: Professional, Respect, Innovation, Dignity and Effectiveness, all key elements of the nursing role.

Nurses’ Day – held on May 12th – focussed on the contribution and commitment nurses make to driving up the quality of mental health care in the communities of Dudley and Walsall.

The aim of the Trust’s PRIDE initiative is to encourage all nurses to celebrate their profession and the contribution they make to the community.  All week nurses have been encouraged to take PRIDE in the work they do and share their sentiment with others.

Special PRIDE packs have been created for nurses to support them in doing their roles – including useful contacts within the Trust, codes of conduct from professional nursing bodies and key resources.

Alison Geeson, Head of Mental Health Nursing, said:

“Nurses don’t always get the recognition they deserve, however Nurses’ Day provides the ideal opportunity to give something back and take time to acknowledge and support the vital role and contribution that nurses make to our society.

“I am proud to say the PRIDE initiative allows us to appreciate the input of all our nursing staff and represents meaningful actions which are delivered by our nursing workforce every day.”

Student Nurse, Chanel Craig said: The role of nursing is truly something to be proud of, not only is it a job that is incredibly fulfilling and rewarding but it also offers some great opportunities.   I think the PRIDE initiative is a great way of celebrating all this.

Wendy Pugh, Director of Operations and Nursing said:

“Nurses are at the centre of delivering high quality mental health care and have contributed to a range of improvements that have been made in the standard of care delivered in Dudley and Walsall.

“At a time when the NHS is undergoing significant change, we are looking to the nursing workforce to embed the PRIDE culture within everything they do and become champions for change so that the focus remains on offering high quality mental health services and continuing to achieve the Trust’s aim of being Better Together.”

Dudley and Walsall Mental Health Partnership NHS Trust is working towards becoming an NHS Foundation Trust in Spring 2012. To find out more about the range of mental health services available in your area or to become a member of the Trust and influence the future of mental health services in Dudley and Walsall visit